Making an app that brings in cash? Nice. Making three apps that stack up to $10 million? Now we’re talking serious money moves. Blake Anderson pulled this off—no computer science degree, no deep pockets from investors, and no years of struggling to learn coding the hard way. Instead, he figured out how to use AI to build apps fast, market them smartly, and make serious money.
If you’ve ever thought about making an app but felt lost, Blake’s story proves you don’t need to be some tech genius to make it happen. His success wasn’t about just having a great idea—it was about taking action, moving fast, and using the right tools.
Finding a Money-Making App Idea
Blake’s first big idea came from a problem he saw everywhere—his friends were struggling on dating apps. Ghosting, bad conversations, and dry messages were ruining their chances. So he thought, why not use AI to help people craft better responses?
Instead of sitting on the idea, he built Rizz GPT, an AI-powered dating assistant. The first version? A little rough, not perfect—but that didn’t stop him. He launched anyway and put just $100 into influencer marketing (two $50 promos), and within days, downloads started rolling in.
Most people stall because they want their app to be perfect before launch. Blake knew better. Get the app out first, improve it later. The market doesn’t care if your app is flawless—it cares if your app actually fixes a problem.
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Repeating the Process for Bigger Wins
After Rizz GPT took off, Blake doubled down. He didn’t just stop at one win—he used the same system to launch two more successful apps:
- UMAX – an AI-powered beauty advice app.
- CI – another AI tool (he keeps this one low-key, but it’s making bank).
This wasn’t just luck—Blake developed a repeatable blueprint for finding profitable app ideas and turning them into cash generators.
How He Finds His Next Big Idea
Blake has a few solid strategies for spotting app ideas that have real earning potential:
- Merging tools – If people are juggling multiple tools for one goal, he builds an app that does everything in one place. Think about how many different AI tools exist for writing résumés, optimizing LinkedIn profiles, and prepping for job interviews. What if one app did all of that? That’s where the gold is.
- Turning physical products into apps – If people are already spending money on something physical, they’d probably pay for a digital version that’s cheaper or easier. That’s how he came up with UMAX—people spend big money on skincare, so why not an AI app to help them pick the right products?
- Tapping into online communities – Instead of reading market reports, he jumps straight into Reddit threads, Discord groups, and Facebook communities to see what people complain about. Real users talking about real problems? That’s where great app ideas come from.
Making Sure an Idea is Worth It
A solid idea doesn’t always mean people will pay for it. That’s why Blake always tests his ideas before wasting time and money building them.
His process is simple:
- Would I pay for this? If the answer isn’t a strong yes, he moves on.
- Are people already talking about this problem? If no one cares, it’s not worth pursuing.
- Are people willing to sign up before it even launches? He might throw up a landing page and see how many people enter their email for early access. If it flops, he scraps the idea.
No wasted time, no overthinking, just data-driven decisions.
How Blake Builds Apps Without Writing Tons of Code
Once an idea is validated, Blake jumps into the build phase. But here’s the thing—he doesn’t waste years learning to code. Instead, he uses AI and no-code/low-code tools to get things up and running fast.
1. Designing the App
Blake starts with design because ugly apps don’t make money. If people don’t like how your app looks and feels, they won’t use it.
His go-to tool? Figma. It’s super beginner-friendly and lets you design professional-looking app interfaces without needing a design degree. He also studies top apps in his niche to see what works.
2. Building the App Without a Coding Background
Blake skips the hardcore coding and uses AI-powered tools to handle the heavy lifting. His tech stack includes:
- React Native – One codebase for both iOS and Android.
- Expo Framework – Makes React Native even easier.
- Cursor IDE – An AI-powered coding assistant that speeds up the process.
With these tools, even a complete beginner can launch a working app in weeks, not years.
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The Marketing Moves That Got Him Millions of Downloads
A great app means nothing if nobody downloads it. That’s where Blake’s marketing game kicks in.
1. Smart Influencer Marketing
His first big success came from spending just $100 on influencers—but not just any influencers. He targeted small ones with super engaged audiences in his niche.
The best part? Blake even messaged influencers’ moms to negotiate deals. That’s next-level hustle.
2. Free Promotion with User-Generated Content (UGC)
UGC = free advertising. Blake gets users to post about his app, creating a loop where new users discover it through social media. The more people post, the more downloads he gets.
He also makes his own promo content using CapCut, a simple video editor, to create short, engaging clips that show off the app.
Making Money: The Best Way to Profit from an App
Building an app is cool, but making money from it is the real goal.
Blake’s go-to method? Subscriptions.
Why? Because subscriptions mean recurring revenue. Instead of a one-time sale, people keep paying every month.
Blake plays it smart—low prices, high volume. A $3.99/month app doesn’t seem like much, but 100,000 subscribers = $400,000/month. That’s serious money.
Other revenue streams:
- Freemium models – Free basic version, paid upgrades.
- In-app purchases – Selling extra features or digital goods.
- Ad revenue – Making money from in-app ads.
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What You Can Learn from Blake Anderson
Blake’s success isn’t about being a genius coder. It’s about taking action, moving fast, and using the right strategies. His method?
- Find real problems people want solved.
- Launch fast instead of wasting time on perfection.
- Use AI and no-code tools to build apps faster.
- Leverage smart marketing to get massive downloads.
You don’t need a tech background, just the right mindset and tools. If you’ve ever thought about making an app, now’s the time to start.
